SearchCap: Google penalty, the KKK & Gboard

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google penalty, the KKK & Gboard appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SE Land...

Natural News was not banned from Google over fake news

A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial. The post Natural News was not banned from Google over fake news appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SE Land...
Hotel SEO: Five steps to optimizing hotel deals and listings

Hotel SEO: Five steps to optimizing hotel deals and listings

Effective SEO is important to the visibility of any hotel online. To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs). SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs. According to statistics from Chitika: “Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.” Apparently, if your hotel does not appear on the first page of a search engine, the likelihood of your hotel being found is less than 6%. The benefits of SEO for hotels The benefits of optimizing your hotel for search include: Keeping your hotel ahead of the competition Establishing your hotel credibility Improving hotel customer loyalty Increasing hotel brand awareness Increasing hotel profitability And of course, increasing traffic to your hotel website. Crucial strategies for optimizing hotel deals and listings for SERPs Below are some important steps to optimize your hotel deals and listing for search: #1. Buy Hotel Price Ads Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book. Below are some of the major...